Direct
mail encompasses a wide variety
of
marketing materials, including brochures, catalogs, postcards,
newsletters and sales letters. The advantage of direct mail lets you
communicate one-on-one with your target audience. That allows you to
control who receives your message, when it's delivered, what's in the
envelope and how many people you reach.
Below are just a couple of services we offer. Please contact CMC at
214.747.8122 to obtain more information regarding our Standard Services
and Green Solutions.
Coding
Accuracy Support System (CASS)
improves delivery of your mail piece and maximizes postage savings by
adding Zip+4 codes to your mailing list where possible. The CASS
Certification process also helps determine certain address problems and
standardizes addresses to Postal Service formatting. The correct Zip+4
allows us to apply postal barcodes to your mail pieces, qualifying your
mail for Mail Class discounts.
Over 40
million Americans change their
address every year. The National Change of Address (NCOA) system uses
the USPS database to check for people and businesses that have filed a
change of address with the USPS within the last 48 months. Performing
this update on a list saves you money on printing and postage by
updating a list. Studies have shown that this service can save users a
significant cost of their mailings (in many cases up to 15% or more)
plus help increase response rates.
Variable
Data Printing (Personalized
Printing) is used to customize direct marketing by personalizing data
specific to each printed piece. Variable Data Printing can only be
accomplished with digital printing. The finished quality of a
customized document is excellent, with a look and feel comparable to
conventional offset.
CMC
uses state of the art, high-speed,
ink
jet technology for accurate addressing and bar coding that meets or
exceeds USPS addressing regulations. In addition our addressing
equipment can print on any medium. Be it plastic, paper, or, glass.
Automation
is done by placing a
barcode on
the piece to be mailed. The codes make it possible for the mail
processing equipment to quickly process pieces, thereby lowering
mail-processing and delivery costs. The savings are passed on to
consumers through lower postage rates.
CMC
handle all of your mailing needs!
Printed items to be mailed can be stored here and “rolled
out” over a period of time, or we can mail all pieces at one
time. Our outgoing mail is presorted and CASS certified to ensure that
you get the fastest delivery to BMC, SCF, or DDU as well as the least
expensive postage rates. We can handle domestic and international
mailings.
From small quantities to high-volume runs, single or multi-color
pieces, from envelopes to brochures and much more, we treat each custom
manufactured job with the care and attention it deserves.
